This year, IDS will advance to become an official European Championship. With races in Italy, France, Denmark and the Czech Republic, IDS Drifting will be creating a uniformed mouthpiece not only for important growth markets but also for European Drift elites. The absolute highlight of the season will no doubt, be the grand European Drift final on the legendary pitch of Nürburg Ring on 12 to 14 October 2012. By this means, IDS will be laying the groundwork for a consistent stage for the advanced development of Drift sport in Europe en route to making it a recognized and serious brand of motor sports.
- Official European Championship starting immediately
- Integration of Gymkhana Drift
- Professional marketing by the X-Media Group
The second innovation for the season 2012 is the integration of the popular Gymkhana Drift as the second independent brand of Drifting under the umbrella brand IDS. In addition to the classical IDS Race-Course Drifting, Skilled Drifting that is done largely within a limited space also captures an additional group of spectators and has a huge growth potential within Germany. The IDS Gymkhana Drift Cup will be organized in 2012 as an independent series of 5 events parallel to IDS Drifting under the canopy of Deutsche Drifter e.V..
To round up this success streak, the X-Media Group – subsidiary of the popular WP Europresse Verlags GmbH – which publishes a total of six Tuning magazines in the market will be taking over the professional marketing of IDS Drifting and IDS Gymkhana with immediate effect. For races of both series, there will, amongst others, be a 16-page programme pamphlet, a production of moving images as well as a complete cross-media handling of all IDS / Gymkhana websites and different Facebook appearances. This will facilitate consistent marketing for Drift sport in Europe and Germany, competently from a single source.